The article linked was from Tonx of Victrola Coffee. It’s a local shop up in Seattle, just down the street from where my wife works. They used to use beans from Vivace, a local Seattle coffee institution. Their shop has great ambiance, though I never felt as a barista that I’d ever be hip enough to work there, but besides that they had a nice comfortable setup. I’m glad to see they’ve got a guy tracking his coffee and communicating it to the wide world.
Also fun is that he’s a Word Press user, and he’s using the same template as me for his site. Quality.